Client: portman group

Project: Stoke Cost Benefit Analysis of Night-time Economy

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What were MAKE asked to do?

Portman Group, the industry group promoting responsible alcohol consumption, wanted to help locations that had challenges with their evening and night-time economies to better understand the scale of the benefits and measure the negative costs of their NTE so they could tackle these and reduce the demand on public services whilst growing a more sustainable after dark offer.

How did MAKE do it?

  • We used our own NightMix data to estimate the income, firm base and growth and of the town’s current night-time economy  

  • We gathered publicly available cost data from ambulance, A&E and police sources. 

  • We visited Stoke and mapped the physical evening and night-time economy, using ‘micro-urbanism ‘to identify areas for potential change and growth and areas for projects and intervention. 

What happened next?

Our work was used as the starting point for developing a strategic approach to the evening and night-time for the first time in Stoke.

What unique value did MAKE bring to this project?

As well as our own NightMix data, we were able to use our experience of mapping costs associated with the misuse of alcohol in the night-time economy to produce a figure for the first time for Stoke for the negatives associated with the city’s after dark economy.